WE Communications, Microsoft
Comms Strategy | Strategic Creative Direction | Workshops | Influencer Partnerships | Event Design | RFPs
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Partner with WE Communication’s Microsoft comms account team — providing Creative Direction with a strategic focus.
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Shift away from device-centric thinking and towards brand-aligned and user-centric comms planning.
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Inspire brand-level thinking
Advocate for consumer-driven comms strategies and storytelling
Build on and refine existing audience personas
Lead multi-office team brainstorming sessions to build user-empathy
Contribute to:
RFP concept development
Brand activations
Event planning and design
Influencer partnership strategy
FY20 comms strategy and planning
Event design for a thought leadership dinner at the Envisioning Center — giving a small group of influential reporters an exclusive, behind-the-scenes look at Microsoft’s Future of Work strategy to gain press coverage and plant storytelling seeds for the FY20 campaign.
“Rebecca brings a unique and valuable blend of creativity and strategic thinking to the brands she works with. I appreciate her range: from being able to assess and counsel on how visual elements like color selection and photo layout impact the overall narrative we are trying to land, all the way up to the higher altitude of what this brand’s positioning is in the marketplace and where we can find the white space to claim. Above all Rebecca’s greatest strength is the empathetic, people-centric lens through which she approaches both brand opportunity and in the way she operates with a team.”